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[figure] Sanlitun Esprit, Mango removes Inn causes attack brand survival-中國最毒蛇

(LADYMAX.cn information) occupy prime location in Sanlitun Swire's Esprit stores have closed shop and Weidang cover, Mango will be substituted in Sanlitun the former site of starbucks...... These days the minds of consumers "high-end" brand, but now in fast fashion, independent designer brands, along with the location, its vagal embarrassing prices and other reasons to make brand sundowners.

from the

fashion the first echelon

in Zara, H& M, UNIQLO, GAP have become the sharp weapon, the hearts of consumers shopping malls Lanke fashion benchmarking, the earliest in China fast fashion brand Mango and into the city in the window period clothing Air China's Esprit is in design, price, supply chain and other aspects of the serious lag behind. In the new scheme of Mango "intentionally" Miss China market, while Esprit's new three year plan to save also intends to cut some costs.

now these have been firmly occupied the market gold position brands have been evacuated. Mango closed a large shops, retaining only the half of the country to spend ten years. "". So is Esprit, last year shut down Shanghai CITIC Square of large flagship store, has been active in Sanlitun, a five year Esprit flagship store will be closed.

but not enemy factors of rent increases,coach2013夢幻新款目錄, according to people familiar with the matter, because the brand scenery gradually, these brands gather passenger capacity is very limited. "Markets need fresh, the trend of the 'blood' attract love fashion consumer groups,[figure] Sanlitun Esprit, Mango removes Inn causes attack brand survival, the brand has obviously can not meet the requirements."

many consumers also have the same feeling. Ms. Chen said, Esprit brand was her heart "high-end" brand, a piece of clothing discount price to be in 500 yuan. Ms. Chen stressed that, two or three years ago, Esprit rarely at a discount in holidays promotional activities.

"Then if

met Esprit discount activity, I feel very happy, want to buy a few more. However, this brand of I have no much appeal, Esprit often have low to 80 percent off activities." Ms. Chen think, compared to the past,coach2013夢幻新款目錄, although the Esprit more affordable prices, but the Esprit brand position in her mind has changed.

brand "soul" lost

is director of research center of linyifan see brand, consumers have gradually from >

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