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記者鄭廷瑋／綜合報道
3、研究方式採自述法（Self-narrative research）
2、個案遴選之代表性
1、著作係屬手藝講演
徐若瑄掮客人與索尼音樂則皆透露表現以校方回應為主。
對此，校方則轉指點傳授許安琪回應。（圖／翻攝自PTT）
▲被打包放在袋子裡的貓咪。
很多碩士在職班的論文以研究者本身所處之機構（公司或企業）或場域為研究主體（以某某企業或品牌為例），即為此例。徐若瑄之著作係以「徐若瑄」此一品牌IP做為研究標的，論說此品牌轉型策略之歷程。為求嚴謹，兼以深度訪談法
，邀訪介入此品牌轉型過程之老協珍和Bio-essence的專業司理人，足見徐若瑄之著作相符手藝講演之研究規範。
「自述法（Self-narrative research）是一種社會科學研究方式，又稱為「自我敘說」或「自我敘事」的研究。
▲被帶回家的小貓。（圖／翻攝自PTT）
徐若瑄
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